Netbook News

According to Taiwan media reports, although by apple MacBook Air Intel success inspired and designed a own light thin Ultrabook, however the product in the market is still difficult to gain a competitive advantage, that prompted including acer, asus and some of the PC manufacturers will target by 40% above financial.

Taiwan’s “electronic times (DigiTimes) report, the two companies in the original plan before the end of 2011 to 300000 units Ultrabook order out, but because of the advance sales not beautiful, forcing the two companies will target down from 150000-180000 8:20am platform. The report quoted the original design manufacturers source says, Windows based Ultrabook advance sales “unsatisfactory”.

The report says: “acer and the asus Ultrabook and apple’s MacBook Air, either from or performance compared to industrial design are completely without the advantages. According to news personage points out, the sale of weakness is completely by surprise, each are big the notebook computer manufacturers will focus in May 2012, and hope after in October 2012 when Windows 8 see after the surge in demand for launch.

At present Ultrabook price has far more than the ordinary cheap PC, the asus Zenbook light thin laptop computer costs at about $1200, this price even more than the apple MacBook Air. Apple MacBook Air on the 11.6-inch price for only?????? 999 dollars.

And Ultrabook process of going public arrived too late for more or less by the global economic crisis and, while the effect of the continuous economic crisis is to global notebook computer market brought serious negative effect.

Intel in August ever published Ultrabook design specifications, including one for PC makers material reference list, says will be in low to costs $475 production of ultra-thin laptops, and aiming at the launch of the below $1000 with a “tablet computer functions” ultra-thin laptops.

However PC manufacturers but very hard to reach like apple MacBook Air laptops that realization of less than $1000 price point, first generation Ultrabooks price than Intel reference specification in general in the suggested retail price much higher. Ultrabook manufacturers are also feel to the control of the supply chain apple overseas pressure, and very difficult to develop similar MacBook Air that integration metal case

In Ultrabook struggle in the edge of survival, a quarter of the apple Mac computer sales reached a record high point but, in three months of shipment of 4.85 million units. But along with light thin MacBook Air of the market is very popular, have rumored apple or will in 2012 further expand the MacBook Pro products series. Reports have pointed out that in October this year, apple has started to test a 15 inches of super slim MacBook products. However the outside world is still not sure whether the product belongs to the MacBook Air series or MacBook Pro series.

According to foreign media reports, Thailand floods is making the global IT market become no longer calm, which not only affects the global supply of hard disk, rapid, hitting the global PC manufacturing and cloud computing. The reduction of hard disk first will make PC manufacturers look for alternative Thailand’s hard disk producing area, in order to maintain profit margins they must also rises in price. Second, PC and laptop production decline for relevant parts manufacturers will be negative effects. Finally, the impact would spread to cloud computing enterprise and trust cloud calculative IT company, Facebook, Google and amazon or in the purchase more in hard drive will get a certain obstacles.

Analysts believe that Thailand floods make people further understanding the, the global industry in the current mutual dependence is very high, a major product supply deteriorates will affect the global DuoGe enterprises and departments, that their own industry unaffected impractical. Including apple, the western data, because of Thailand floods the enterprise was forced to cut production, supply related have also been affected. And the United States but for Thailand floods silicon valley to the IT industry in the cause of the uncertainty and may cut recruitment scale.

In cloud computing, because this service will need a lot of storage devices, the shortage of hard disk will make relevant service provider in introducing new services and expand existing services remain cautious.

According to foreign media reports, from Google acquisition MOTOROLA mobile department, and HP will split PC department, stop WebOS devices two major strategy announced to see, science and technology industry for market changes, from pure hardware, software and hardware and software integration services transformation of business model. This week to science and technology industry development is undoubtedly a turning point, first is Google announced $12.5 billion acquisition of MOTOROLA mobile department, enormous amounts of patent, technology, to protect the Android camp patent litigation against other manufacturers. Google from pure Internet service, software technology integration service mode in development.

HP is in today announced plans to split PC department, terminate the WebOS equipment development, and purchase Autonomy and focus on the enterprise software and service.

Gartner vice President and business plans, research director Mark McDonald said Google and hewlett-packard has strategy development this week, is suggests that the technology industry to change course. Google and apple and HP are chasing a previous strategy development IBM, apple success to tight/loose integration software and hardware and services of the strategy, the way to close control hardware, and relatively loose management software, stimulate the successful experience service users. HP is IBM’s mode to development and focus on the enterprise software and service provision.

Mark pointed out that science and technology industry are on two direction, a direction is representative of consumers (such as apple, Google, Facebook), another direction is enterprise (such as IBM, HP, Linkedln).

Sarah Rotman Epps Forrest analysts, says that HP strategy transformation in addition to reflect investors don’t want low margin PC business drag the enterprise service career high margin, also represents the PC era after the market transition, apple has found the high way of hardware profit, HP’s PC bottlenecks need new business strategy.

In fact, HP is the largest PC manufacturers, according to Gartner second season worldwide PC market reports, HP to 14.88 million PC shipment, dell’s 10.62 million units and leading lenovo’s 10.22 million units, but faced with apple iPad tablet computer agitation driven attack, especially in mobile PC market affected the deepest, DisplaySearch newest research points out, the second quarter apple mobile PC (including notebook and tablet, shipment of 13.6 million Taiwan, has surpassed HP to become the world’s biggest mobile PC manufacturers.

IDC agree that HP following IBM PC department previously sold the strategy, plan for hewlett-packard PC department, termination WebOS split equipment development, may for the PC and mobile equipment market effect.

One PC market because HP still is the biggest manufacturer, hewlett-packard PC departments are still split there is uncertainty, especially to the enterprise users, need to see clear product blueprint, and need stable support services, IDC think HP should be despite deciding how to carry out, avoid loss of customers, but the future PSG if sell, intention and expand the market’s samsung, lenovo is possible buyers, will let PC market to shuffle.

In addition, IDC also points out that, although HP WebOS stop equipment development, WebOS software may adopt the mode of future authorized, just Google announced this week will purchase MOTOROLA mobile departments, such as Samsung, Android camp supporters HTC, Sony Ericsson may seek alternatives to mobile platform for WebOS increase the possibility of authorized.