According to Taiwan media reports, although by apple MacBook Air Intel success inspired and designed a own light thin Ultrabook, however the product in the market is still difficult to gain a competitive advantage, that prompted including acer, asus and some of the PC manufacturers will target by 40% above financial.
Taiwan’s “electronic times (DigiTimes) report, the two companies in the original plan before the end of 2011 to 300000 units Ultrabook order out, but because of the advance sales not beautiful, forcing the two companies will target down from 150000-180000 8:20am platform. The report quoted the original design manufacturers source says, Windows based Ultrabook advance sales “unsatisfactory”.
The report says: “acer and the asus Ultrabook and apple’s MacBook Air, either from or performance compared to industrial design are completely without the advantages. According to news personage points out, the sale of weakness is completely by surprise, each are big the notebook computer manufacturers will focus in May 2012, and hope after in October 2012 when Windows 8 see after the surge in demand for launch.
At present Ultrabook price has far more than the ordinary cheap PC, the asus Zenbook light thin laptop computer costs at about $1200, this price even more than the apple MacBook Air. Apple MacBook Air on the 11.6-inch price for only?????? 999 dollars.
And Ultrabook process of going public arrived too late for more or less by the global economic crisis and, while the effect of the continuous economic crisis is to global notebook computer market brought serious negative effect.
Intel in August ever published Ultrabook design specifications, including one for PC makers material reference list, says will be in low to costs $475 production of ultra-thin laptops, and aiming at the launch of the below $1000 with a “tablet computer functions” ultra-thin laptops.
However PC manufacturers but very hard to reach like apple MacBook Air laptops that realization of less than $1000 price point, first generation Ultrabooks price than Intel reference specification in general in the suggested retail price much higher. Ultrabook manufacturers are also feel to the control of the supply chain apple overseas pressure, and very difficult to develop similar MacBook Air that integration metal case
In Ultrabook struggle in the edge of survival, a quarter of the apple Mac computer sales reached a record high point but, in three months of shipment of 4.85 million units. But along with light thin MacBook Air of the market is very popular, have rumored apple or will in 2012 further expand the MacBook Pro products series. Reports have pointed out that in October this year, apple has started to test a 15 inches of super slim MacBook products. However the outside world is still not sure whether the product belongs to the MacBook Air series or MacBook Pro series.