According to foreign media reports, from Google acquisition MOTOROLA mobile department, and HP will split PC department, stop WebOS devices two major strategy announced to see, science and technology industry for market changes, from pure hardware, software and hardware and software integration services transformation of business model. This week to science and technology industry development is undoubtedly a turning point, first is Google announced $12.5 billion acquisition of MOTOROLA mobile department, enormous amounts of patent, technology, to protect the Android camp patent litigation against other manufacturers. Google from pure Internet service, software technology integration service mode in development.
HP is in today announced plans to split PC department, terminate the WebOS equipment development, and purchase Autonomy and focus on the enterprise software and service.
Gartner vice President and business plans, research director Mark McDonald said Google and hewlett-packard has strategy development this week, is suggests that the technology industry to change course. Google and apple and HP are chasing a previous strategy development IBM, apple success to tight/loose integration software and hardware and services of the strategy, the way to close control hardware, and relatively loose management software, stimulate the successful experience service users. HP is IBM’s mode to development and focus on the enterprise software and service provision.
Mark pointed out that science and technology industry are on two direction, a direction is representative of consumers (such as apple, Google, Facebook), another direction is enterprise (such as IBM, HP, Linkedln).
Sarah Rotman Epps Forrest analysts, says that HP strategy transformation in addition to reflect investors don’t want low margin PC business drag the enterprise service career high margin, also represents the PC era after the market transition, apple has found the high way of hardware profit, HP’s PC bottlenecks need new business strategy.
In fact, HP is the largest PC manufacturers, according to Gartner second season worldwide PC market reports, HP to 14.88 million PC shipment, dell’s 10.62 million units and leading lenovo’s 10.22 million units, but faced with apple iPad tablet computer agitation driven attack, especially in mobile PC market affected the deepest, DisplaySearch newest research points out, the second quarter apple mobile PC (including notebook and tablet, shipment of 13.6 million Taiwan, has surpassed HP to become the world’s biggest mobile PC manufacturers.
IDC agree that HP following IBM PC department previously sold the strategy, plan for hewlett-packard PC department, termination WebOS split equipment development, may for the PC and mobile equipment market effect.
One PC market because HP still is the biggest manufacturer, hewlett-packard PC departments are still split there is uncertainty, especially to the enterprise users, need to see clear product blueprint, and need stable support services, IDC think HP should be despite deciding how to carry out, avoid loss of customers, but the future PSG if sell, intention and expand the market’s samsung, lenovo is possible buyers, will let PC market to shuffle.
In addition, IDC also points out that, although HP WebOS stop equipment development, WebOS software may adopt the mode of future authorized, just Google announced this week will purchase MOTOROLA mobile departments, such as Samsung, Android camp supporters HTC, Sony Ericsson may seek alternatives to mobile platform for WebOS increase the possibility of authorized.