China Unicom will push its own brand mobile phone for low-end market

Posted by admin on February 25, 2011
Netbook

Yesterday, the reporter learned from China Unicom, China Unicom will be published next week with independent intellectual property rights of Wal-Phone and its own operating system. Wal-Phone Android operating system is still based on secondary development of the system, senior vice president of China Unicom, Li Gang said earlier that Wal-Phone biggest feature is interoperability, compatible with multiple mobile operating platform.
 
This reporter has learned, including Huawei, ZTE, Tianyu other manufacturers are involved in the production of this system development, Tianyu model produced U2′s first Wal-Phone mobile phone will be developed by China Unicom’s own fertile Phone operation phone system market. Then fertile Phone application developer community, and download platform will soon be released, free and low initial rates are mainly business, Bo eye, make popular. Reporter learned from China Unicom aspects, China Unicom will definitely put a lot of manpower and material resources, and strategic decision to support Kosovo Phone business.

The market expected, China Unicom’s strategy is to bind the high-end iPhone users, use the low-end Wal-Phone attract users. Wal-Phone mobile phone is expected to price at about 1000-2000 yuan or so. Earlier, China Unicom has been named to its own operating system UPhone, just before the conference to Wal-Phone. Wal-Phone Android operating system is based on the secondary development of the system.

According to insiders, China Unicom, China Unicom Phone fertile major national R & D is included in the special issue, and in July 2010, the platform is also the first time exposure. The platform development, and last September Gang acknowledged the development progress.

Since 2009, China Mobile launched its own operating system, OMS, and introduced a variety of OPhone mobile phone, China Unicom began to plan the proprietary operating system. In this regard, China Unicom technical aspects of Standards Agency has said that mobile phone firms to rely on the high cost of smart phone, long cycle, while the world’s leading smart phone manufacturers have their global strategy, not necessarily produced in full accordance with the requirements of China Unicom. Unicom business development largely depends on the development of their platform, thus subject to development, and China Unicom users a large number of stocks, hoping to face with a carrier, provide the same platform, with the same service.

According to the above system, participation in the development of Kosovo Phone manufacturers introduced, in fact, the original intention of Unicom Phone fertile development and mobile development OPhone did, that wants to bring their business built in, allows users to use these services more convenient and easier to use when.

Prior to R & D general manager of China Unicom, Zhang Zhijiang, said the focus of the current competition in the telecommunications industry is the rapid development of mobile Internet, and for operators, greatly increased data traffic, which is also the opportunity cost, while China Unicom make fertile shops and UPhone is intended to enhance the user experience on the platform in China Unicom.

However, the promotion of current mobile OPhone, almost all manufacturers have introduced OPhone-based mobile phone platform, but the mobile phone market share is not high. Thus, China Unicom to promote 3G services with fertile Phone existence difficult.