Countries to develop new energy subsidy policy, said: meet the requirements of consumers to buy a pure electric vehicles the state will subsidize 60,000 yuan.
This news release can be said to a ripple, a time of thunder Hong Hong, electricity glimmers, on to government officials, experts and scholars, down to the factory, the media, talk of nothing will talk about “electric vehicle” can be said a “hymn and saliva,” Qi Fei, faction bustling scene. Separate ways “heroes” are punched smoothed sleeve, one of China’s new energy vehicles for the cause of “work hard” “offering words and ideas,” the spectacular Zuopai.
However, in the lively behind is an opposite scenario.
Today, two months have passed already.
After the first increase both price cuts, a self-”new energy drama” of BYD, or other claims of new energy technologies are already mature car prices, car enterprises which have not dared to claim their own electric cars have been sold consumers. Even called off the “electric vehicle” panic buying boom BYD, also failed to provide a truly private consumers.
This situation is undoubtedly embarrassing, is like an actor on the stage singing, over and over we did not applaud a man, face still full of questions and see the eyes of an estimated capacity of nearly if the actor, even the hearts of all suicide the.
So, how can it break the deadlock?
Recently, some car enterprise business model proposed change came from the realization of “electric vehicle” breakthrough.
This business model has been most of the manufacturers mentioned is the “naked car sales, the battery lease” model.
Means that consumers can spend less money and the traditional car from the four S store to buy a “bare-car”, then go to a professional charging stations pay a certain amount of rental, you can receive the battery, electricity used up to the battery charging station replace the battery can.
The idea seems to be “perfect” or even appear to completely solve the electric vehicle development process bottlenecks – Battery problems: high cost of batteries, battery cycle life is too short, and so are charging is not convenient resolved.
In this beautiful “picture” of encouragement, we seem to be heading for electric cars soon, “Utopia”, a bright future in sight.
But in fact, this bright future is still “fancies”, are still only a “perfect” scenario, even to replace the battery, there are still many problems solved.
First of all, Who sets the standard battery? Unified standard mobile phone battery has been talk for many years, but there are still “smoke and mirrors”, as a new phenomenon, the standard battery electric vehicles they need for the birth of many centuries?
If the battery does not develop standards, the establishment of enterprises by a single car to match his car battery replacement stations, which only looks beautiful, and industry experts point out, fast rechargeable batteries for Friends of the scale of power plant At least it should be to 15000 1000 more than possible to achieve profitable enterprises a single car in a city order to achieve 15,000 electric car sales planning, may still be a long process.
Therefore, it is impossible to change the business model of Noah’s Ark electric car, at most, could only be a booster.
To really make the public accept the new energy vehicles, the key still have to have core technology, why Apple would make a sensational come on, let Apple fans queuing Goumai do day and night, why the public transit fare increase Xiaoshoujinguan Shoudaohenduo Guan criticism, but sales are still soaring? Why subsidize electric cars are still idle 60000?
Ultimately, though thousands of electric vehicles is now a favorite line, because he was an “ugly duckling” because of his lack of heart technology, even though his future is doomed only to “white swan”, but this is ultimately a matter for tomorrow, would like to Like the ugly duckling when the White Swan married, even subsidizing 60,000, consumers will not pay, because he is white swans, not ugly duckling.
Therefore, the electric vehicle order to usher in its spring, it is imperative that control of their own core technology, the early completion of its transformation and becoming a real white swan. Not play tricks, gimmicks, the new energy vehicles as entertainment events to hype, only to draw the eye and the layout, just to raise the so-called “enterprise” gold content, only in response to “the party and the government’s call,” this practice can only be sent to ruin the new energy vehicles.
Noah’s Ark of electric vehicles can only be a core technology to mature.