In many people’s eyes, BYD some “arrogant”:
“Our goal is to passenger car sales in 2015 first in the country, in 2025 the world’s first!” Two years ago, BYD, founder of Wang Chuanfu an amazing phrase.
In some people’s eyes, BYD also brings a “magic.”
“Stock god” Buffett shares, do not rely on the world’s first commercial charging station electric vehicle F3DM market, with Germany’s Volkswagen vehicle batteries cooperation agreement signed by … …
The reality of BYD, has been using to break the traditional way of thinking, different from ordinary people’s innovation model, in the voices of doubt to create a high-growth miracle.
Process Innovation: Man + Machine = automated
Many people may not know that he used in Motorola, Nokia, Samsung and other foreign brands mobile phone battery, the overwhelming majority of BYD production. Industry statistics show that, at present, BYD Li-ion battery to 30% of the mobile phone market share ranks first in the world.
However, in 1995, BYD was first established, rechargeable battery market is still dominated by Japanese companies. At that time, Japan, a nickel-cadmium hp f4098a , hp f4809a production lines offer a few thousand yuan, but also prohibited the export. BYD fledgling production line through the dismantling process, the foreign advanced automatic production line can be decomposed into a month to complete the process manually, the core part of using automation and control, and other links to complete by hand. Finally, just spent more than 100 million yuan, we built a 4000 Nissan nickel-cadmium battery production line.
“Man + Machine = automated” process of creative transformation of BYD, the battery manufacturer in this capital-intensive industry into a labor-intensive industries, to maximize the technology combined with China’s manpower advantage in the successful control products at the same time the quality of, access to foreign competitors prices and the cost advantage is difficult.
In 2000, BYD began to enter the field of lithium hp f4812a ,compaq 319411-001 production. In 2001, BYD Li-ion battery market share, the company has quickly risen to fourth in the world, while nickel-cadmium and nickel-metal hydride batteries rose to the second and third.
Vertical integration: the core technology breakthroughs and cost control problems
BYD visited people, without exception, by its huge industrial chain of the shock.
In the IT industry group, BYD’s product line has expanded to liquid crystal display, presario 2100 battery , presario 2500 battery,plastic shell, aluminum-magnesium alloy casing, flexible circuit boards, cameras, mobile phone parts, and began to offer “one-stop” services.
In the automobile industry group, BYD’s approach is for the industry peers sidelong glance.
A long time, the car is a diversified division of labor, one of the most mature industries. Tens of thousands of parts and components required for a car, are to be procured outside, so that they can better cost control.
BYD did the opposite. In addition to glass and tires, presario nx9010 battery, presario nx9000 battery,components, almost all of its own R & D production.
Die company established in Beijing, in Shanghai vehicle R & D center in Shenzhen, the layout engine R & D and production centers … … three years time, BYD completed the vertical integration of the automobile industry. In 2006, the first all-new model BYD F3, by virtue of the excellent quality, innovative marketing tools, semi-annual sales of 32500. Then, again with a 13-month cumulative sales break 10 million sets. In the first five months, total sales of BYD Auto 142.5 thousand, an increase of 191%.
Ferrosilicon strategy: make new energy “pacemaker”
BYD to do almost anything, but only does not produce gearbox. “In the future do not need to gear the car!” Wang Chuanfu again, that really surprises people. In his eyes, car, sooner or later is dominated by electric hp 367759-001,hp f2019a vehicles, electric cars are no gearbox.
Wang Chuanfu from his 10 years of lung power to the vehicle battery tireless research, as well as his doorstop – high-capacity, high security, low-cost iron battery.
December 15, 2008, carrying iron battery, and a 1.0-liter engine F3DM BYD dual-mode electric vehicle market in Shenzhen took the lead. This took five years and invested more than 500 R & D personnel and R & D out of one billion yuan plug-in hybrid cars, mobile phones can be the same as a home outlet charge, 7 hours, or be a breakthrough in electric vehicles required in the professional Charging Station Charging bottleneck.
Three electric cars only his dream of a new energy.
The BYD factory in Shenzhen, there is a villa consisting of two “future village.” Here, there is one from the 110-iron hp f2019b , omnibook 6000 battery energy storage plant consisting of one megawatt. It can be the night’s “Valley electricity” save up daytime use; also be able to rooftop solar panels and windmill in the yard or intermittent issued by the uneven distribution of electricity storage down, so that solar, wind and other renewable energy grid – generation becoming more stable. In addition, solar power projects, BYD to invest 25 billion yuan, is using its technological advantages to enhance the conversion efficiency of photovoltaic cells, in-depth integration of solar cell industry chain.
BYD will firmly be in electric vehicles, energy storage and solar power stations in three areas of the early realization of a new breakthrough.